Mann Marketing Website Development Case Study
Mann Marketing is a digital marketing agency based in the United States. The company approached Oxal Web with the goal of redesigning their website to better reflect their brand, showcase their services, and attract new clients. Our team was excited to work on this project and create a modern and user-friendly website for Mann Marketing.
Mann Marketing caters to small and medium-sized businesses looking to establish their online presence and grow their customer base. The client wanted a website that would clearly communicate their services, expertise, and competitive advantages to potential clients.
The design process started with a thorough analysis of the client’s existing website, brand guidelines, and target audience. Our team worked closely with the client to understand their vision and brand values. We created a design that was clean, modern, and visually appealing. The color scheme included a mix of blue, gray, and white to reflect professionalism, trustworthiness, and innovation. The design was optimized for user experience and easy navigation, with clear calls to action throughout the site.
The website was developed on WordPress, utilizing custom templates and plugins to ensure optimal performance and security. Our team optimized the website for search engines, using keyword research to target relevant search terms in the client’s industry and local area. The site was also optimized for mobile devices, ensuring that visitors could easily access and navigate the site on their smartphones and tablets.
The website included a comprehensive list of services, with detailed descriptions of each service offered. The site also featured a blog section where the client could share industry news, insights, and tips with their audience. The site’s portfolio section showcased the client’s previous work and success stories, positioning them as experts in their field. The site also included a contact form, making it easy for potential clients to request a consultation.
Before the site was launched, our team conducted extensive testing to ensure its functionality and compatibility. The testing process included functional testing, performance testing, and usability testing. Any issues identified during testing were addressed and resolved before the site went live.
The new website resulted in a significant increase in traffic and leads for Mann Marketing. The site’s traffic increased by 50% within the first month, with a majority of the traffic coming from search engines. The bounce rate decreased by 25%, indicating that visitors were finding the site more engaging and informative. The blog section helped the client establish their authority and thought leadership in their industry, attracting more followers and subscribers. The client was also able to secure new clients who found them through the website.
The new website successfully achieved the client’s goals of improving their online presence, generating leads, and establishing their brand as a trusted and reliable digital marketing agency. Our team continues to work with the client to monitor and improve the site’s performance and provide ongoing support.