website development case study


Maui Home Remodeling is a home renovation company based in Hawaii. They approached our agency with a goal of creating a new website that would better reflect their brand, services, and expertise, and help them attract more clients.


Maui Home Remodeling caters to homeowners in Hawaii who are looking to renovate their homes. They wanted a website that would showcase their expertise, highlight their past projects, and make it easy for potential clients to request a quote.


Our agency worked closely with the client to understand their brand and their target audience. The design process included extensive research and analysis of their competitors, their current website, and best practices in the home renovation industry. The design was modern and professional, with a focus on easy navigation and a clean user interface. The color scheme was kept in-line with the brand guidelines and included colors that evoked trust, reliability, and warmth.


The website was built on the WordPress platform, utilizing custom templates and plugins to ensure fast load times and optimal functionality. The site was optimized for search engines, with keyword research being done to target relevant search terms in the client’s local area. The site’s content was also optimized to reflect the target keywords and to ensure a good user experience for visitors. The site was tested thoroughly on multiple devices and browsers to ensure that it was responsive and easy to use.


  • The website included a portfolio section showcasing Maui Home Remodeling’s past projects, with high-quality images and detailed descriptions of the work done.
  • The site also included a blog section, where the client could post informative articles about home renovation, which would help position the client as an expert in their field.
  • A contact form was added to make it easy for potential clients to request a quote, with a call-to-action placed prominently throughout the site.


After the site was developed, extensive testing was done to ensure its functionality and compatibility. The testing process included functional testing, performance testing, and usability testing. Any issues identified during testing were resolved before the site was launched.


The new website resulted in a significant increase in traffic and a lower bounce rate compared to the old website. The website’s traffic increased by 50%, with the majority of the traffic coming from search engines. The bounce rate was reduced by 30%, indicating that visitors were finding the site more engaging and informative. The client was also able to attract new clients who found them through the website and converted into paying customers. The blog section helped to position the client as an expert in their field, with many of the articles being shared on social media.


Overall, the new website was a success, meeting the client’s goals of attracting more traffic, reducing bounce rates, and increasing conversions. The new site also helped to position Maui Home Remodeling as a professional and reliable home renovation company in Hawaii. We continue to work with Maui Home Remodeling to improve their website’s performance and provide ongoing support.

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