Study Log Website Development Case Study
Studylog is a web-based platform that provides a comprehensive solution for managing preclinical studies for drug development. The platform is designed to streamline the preclinical process, increase efficiency, and improve data accuracy. Studylog approached Oxal Web with the goal of creating a new website that would reflect their expertise and the value of their platform to potential clients.
Studylog caters to pharmaceutical and biotech companies, research institutions, and academic labs that conduct preclinical studies for drug development. The client wanted a website that would showcase the features and benefits of their platform, highlight their industry experience, and establish their credibility as a leading provider of preclinical study management software.
Our team worked closely with the client to understand their vision, brand values, and target audience. We created a design that was modern, clean, and professional, incorporating the client’s branding and imagery. The design was optimized for user experience and easy navigation, with clear calls to action throughout the site.
The website was developed on WordPress, utilizing custom templates and plugins to ensure optimal performance and security. Our team optimized the website for search engines, using keyword research to target relevant search terms in the client’s industry. The site was also optimized for mobile devices, ensuring that visitors could easily access and navigate the site on their smartphones and tablets.
The website featured a comprehensive overview of the client’s platform, including its features, benefits, and use cases.
The site also included a case study section, where visitors could read about real-world examples of how the platform had helped clients achieve their research goals.
The resource section provided visitors with valuable information about preclinical study management, including whitepapers, webinars, and FAQs.
The site also included a contact form, making it easy for potential clients to request a demo or schedule a consultation.
Before the site was launched, our team conducted extensive testing to ensure its functionality and compatibility. The testing process included functional testing, performance testing, and usability testing. Any issues identified during testing were addressed and resolved before the site went live.
The new website resulted in a significant increase in traffic and leads for Studylog. The site’s traffic increased by 50% within the first month, with a majority of the traffic coming from organic search. The bounce rate decreased by 25%, indicating that visitors were finding the site more engaging and informative. The case study section helped the client showcase their expertise and the value of their platform, attracting more leads and prospects. The client was also able to secure new clients who found them through the website.
The new website successfully achieved the client’s goals of improving their online presence, generating leads, and establishing their brand as a trusted and reliable provider of preclinical study management software. Our team continues to work with the client to monitor and improve the site’s performance and provide ongoing support.